소개
Alex Hormozi graduated Magna Cum Laude from Vanderbilt University in three years with a degree in Human and Organizational Development, then spent two years as a management consultant before leaving to start his first business in 2013. He built a gym franchise operation to six locations before pivoting to a licensing model — a shift that became the foundation of Gym Launch, a business he built to $28M in annual revenue before exiting.
The lessons from that scaling process became $100M Offers (2021), a book on constructing offers that sell on value rather than price. Written as a practitioner manual rather than a narrative business book, it became one of the best-selling business titles on Amazon and is regularly cited by founders and sales operators as the most directly usable book in its category. He followed it with $100M Leads (2023), which applies the same framework to customer acquisition.
In 2020, Hormozi and his wife Leila co-founded Acquisition.com, which takes equity stakes in cash-flow-positive businesses in exchange for operational and growth support. The portfolio has grown to over $250M in combined annual revenue. He distributes most of his business content — frameworks, templates, financial models — free across YouTube, where his channel has accumulated over 4 million subscribers, making him one of the most-followed business educators online.
