關於
Greg McKeown is the founder and CEO of McKeown, Inc., a leadership strategy firm in California whose clients include Apple, Google, Microsoft, and Nike. Born in London in 1977, he earned a BA in communications from Brigham Young University and an MBA from Stanford Graduate School of Business, then sharpened his executive-coaching craft at Heidrick & Struggles’ Global Leadership Practice before launching his own consultancy.
McKeown writes and speaks about the same problem from multiple angles: high-performing people lose their edge when they say yes to everything. Essentialism: The Disciplined Pursuit of Less (2014) and its follow-up Effortless: Make It Easy to Do What Matters Most (2021) both reached the New York Times bestseller list, as did Multipliers (2010), which he co-authored with Liz Wiseman. He hosts The Greg McKeown Podcast, ranks among the World Economic Forum’s Young Global Leaders (2012), and co-teaches Stanford’s Designing Life, Essentially class.
His operating frame draws from Drucker, Buffett, and his own consulting case files — closer to a coach’s playbook than an academic’s argument. He works with leaders who have already proven they can produce; the question he presses on is whether they are producing the right things.
